Stay Creative, Stay Great

Constantly pushing the margins while maintaining the essential needs for a good lighting production isn’t as easy as it sounds. Everyone has their own means of inspiration, but here are some that we turn to and thought would be helpful for you.

Have a sense of wonder- don’t be afraid to explore your mind, you will surprise yourself with what you find!

Face your fears, just go for it- go for the impossible, and when you achieve it then there is nothing stopping you.

Keep your eyes and ears open- Most creatives find inspiration in the most unexpected places.

Have a roadmap- set realist goals leading up to your event. When you complete them, check it off the list. A clear plan and concrete goals and keep you on track and save you a lot of time and money!

Keep learning- trends change with a blink of an eye, it is important to stay on top of trends. There is a lot of free information out there (i.e. blogs, newsletters, online discussion boards, etc.). Go to expos and training seminars to learn what other professionals are doing.

Hope this helps!

Save Money, Spend on Lighting

Many planners and other event professionals are saying out with the expensive and in with the lighting! We recently came across an article in SmartMoney Magazine that read, “10 Things Event Planners Won’t Say,” and #5 caught our eye. Event planners like Andrea Lyons, owner of All About Presentation, in Richmond, VA, are telling clients to forgo expensive accessories and spend on lighting.

Although lighting seems like a heavy investment, it actually can save money, since lighting has a bigger impact than accessories. Lyons says that with good lighting, no one will think twice about where the fancy linens or centerpieces went.

Not only can it save money but according to BizBash Magazine article “7 Lighting Trends for 2011: LEDs, Interactive Projections, 3-D, and More,” lighting designs will be shaping the look of upcoming 2011 events like never before. And they aren’t talking about just illuminating a room; guests will soon have interactive experiences and be submersed in arty installations.

Lighting is a real-live, interactive and an interpersonal décor element; something which other décor elements can’t do.

Bay Stage Lighting Continues to Grow

Bay Stage Lighting hires new Sales Administrator in efforts to grow and improve customer service department. Starting on Monday, February 21, the new smiling face of Heather Clark will be greeting Bay Stage Lighting customers at the company’s Sales Counter, which located within their Tampa warehouse. As the team’s full-time sales administrator, Clark will handle all walk-in and custom orders pertaining to rentals and sales. Clark will also oversee inventory of expendable sales to better assist customer needs.

“Our customers are number-one priority and with this new addition, we will be able to focus on our customers and any needs they may have,” said Yvonne Justo, President of Bay Stage Lighting. 

Clark graduated from the University of South Florida with a B.A. in Sociology in 2007. Clark is looking forward to strengthening her community relationships through Bay Stage Lighting’s involvement in events like; Gasparilla, Super Bowl XLIII and the Republican National Convention.

Clark has been a long-time family friend of the Justo family and has even attended many of Bay Stage Lighting’s events. “Over the years, I have witnessed Bay Stage Lighting accomplish great things, and now I have the privilege of being a part of the greatness,” said Clark.  

This is Bay Stage Lighting’s second hire since the New Year. “Although we are growing, we are still that ‘family-owned business’ we were 3 generations ago,” said Justo. “Heather has been a part of the Justo family for many years and it is a pleasure to have her in the business family as well.”

For more information about Bay Stage Lighting, please contact Danielle Justo Sherwin at Danielle@baystagelighting.com . 

Bay Stage Lighting is a family owned business since 1957, specializing in rentals, sales, custom designs, and full productions.  Bay Stage Lighting has been and will always be a leading provider of entertainment technologies.  Within its complex you will find a state of the art Dream Theatre, utilizing the latest innovations in pre-visualization and 3D Animation software. A world class staff of lighting designers, event producers, and production support will customize your experience one idea at a time. Bay Stage Lighting is proud to be the preferred lighting vendor for Tampa Bay Business Journal, Tampa Bay & Co., Tampa Bay Sports Commission, Georgette’s Boutique, Ye Mystic Krewe of Gasparilla, and many more. See our largest LED installation on top of the SunTrust Financial Centre in downtown Tampa.  

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New Employee

Hello World,

As some of you may know, Bay Stage Lighting is proud to announce our newest addition to our team, Crystal Gaskin. As our new sales executive, Crystal will be responsible for all outside sales. Here is a short press release for more information on our new family member!

For Immediate Release

Media Contact:          Danielle Justo Sherwin

                                    Danielle@baystagelighting.com      

                                    813.877.1089

Crystal N. Gaskin Named Sales Executive for Tampa Bay’s leading event entertainment lighting design company Bay Stage Lighting. 

Tampa, FL. January 26, 2011. This week Bay Stage Lighting has expanded their family once again with the addition of a new sales executive. The young Tampa business professional, Crystal Gaskin, will be responsible for all outside sales. With a BSBA in Finance from the University of West Florida and over 8 years of sales experience, Gaskin will contribute to Bay Stage Lighting’s growth efforts.

Owner of Bay Stage Lighting Yvonne Justo, expressed her excitement for the company’s new family member. “I am anticipating all the new great opportunities for both Crystal and Bay Stage Lighting.”

Inspired by the teams' creativity and no limits nature, Gaskin officially joined the Bay Stage Lighting team in hopes to help them grow to a new level of success. “A great friend of mine introduced me to Greg Utley and his vision and passion for the business was inspiring.  I quickly met with the entire family and knew that was where I belonged,” stated Gaskin.

This third generation family owned business has grown since their doors opened in 1957. Starting with a single employee, Bay Stage Lighting is now comprised of the 15 employees they have today. “Constant internal and external prosperity is vital to our family and our business,” said Justo.

For more information about Bay Stage Lighting and their creations, please contact Danielle Justo Sherwin at Danielle@baystagelighting.com . 

Bay Stage Lighting is a family owned business since 1957, specializing in rentals, sales, custom designs, and full productions.  Bay Stage Lighting has been and will always be a leading provider of entertainment technologies.  Within its complex you will find a state of the art Dream Theatre, utilizing the latest innovations in pre-visualization and 3D Animation software. A world class staff of lighting designers, event producers, and production support will customize your experience one idea at a time.  Some of Bay Stage Lighting’s other accomplishments include; downtown Tampa’s SunTrust Financial Center as mentioned in the  January/ February edition of Maddux Business Report and sponsorships with WEDU and Hospice.

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